20/06/12 by Ross Wilson
The official apps for the Edinburgh Festival Fringe 2012 are available now. You can download them for free on Android and iPhone.
This August, Kotikan and Edinburgh Festival Fringe are hoping to build on the success of last year and we thought you might be interested to hear some facts about the 2011 apps.
In 2011 the app was downloaded over 45,000 times. 9.5% of users bought tickets through the app with over 20,000 tickets sold via mobile.
The busiest day for the app was Saturday 13 August when it was launched 31,257 times. App users were clearly big comedy fans, the most viewed shows were:
- Dave Gorman’s Power Point Presentation
- Sarah Millican Thoroughly Modern Millican
- Ed Byrne Crowd Pleaser
The 2012 apps provide an up-to-date version of the full Fringe listings and give you the chance to skip the box office queues by booking tickets for shows directly through the app. You can also use the app to organise your Fringe events with My Festival planner and share details with friends on Facebook and Twitter.
Once the festival is underway you will able to view what’s available at the Half Price Hut and have a chance to get in some extra last-minute shows with the Nearby Now feature.
We’re massively excited about the Fringe this year and hope the app helps you make the most of it.