19/04/12 by Ross Wilson

There are many good reasons to undertake the development of a mobile app but after all the effort of creating an amazing Android or iPhone offering it’s important to ensure it has the right marketing to make it a success. This blog post aims to give readers some insight into the process of marketing a new app release. It’s not a template for a complete app marketing strategy but a guide built on some of the learnings we’ve taken from our own experiences, both good and bad.